Wild Wear
Gold Winner – E-commerce, Dieline Awards.
A vibrant and edgy e-commerce packaging concept for eyewear that turns unboxing into a moment of self-expression. The design plays with bold contrasts—deep blacks, sharp reds, and graphic typography—to evoke a sense of energy, rebellion, and streetwear attitude.
Inside, a shift in tone introduces softness and care through layered textures and refined detailing, offering a balanced, immersive experience. Every visual element—from the structure to the messaging—supports a dynamic, expressive, and socially engaging identity, crafted for a generation that values both style and storytelling.
Tutors
Carlos Calahorra
Marta Hardisson
