Johnson’s baby
This project reimagines Johnson’s baby oil as a versatile, gender-neutral, and sustainable product for everyday self-care. With a renewed focus on diversity, practicality, and well-being, the redesign elevates both the brand and user experience.
The new packaging includes a refillable system with a secure dispenser and ergonomic design, reducing waste and enhancing usability. Visually, it shifts from child-oriented aesthetics to a more inclusive, contemporary identity, using clean typography, elegant forms, and eco-conscious materials.
Tutors
Alberto Cienfuegos
