Play
Gold Winner – Young Design Category, Liderpack Awards.
Play Perfume is a sustainable and innovative fragrance concept tailored to Gen Z’s values of self-expression, practicality, and environmental awareness. It reimagines traditional perfume packaging by replacing the classic glass bottle with a compact, refillable, and low-waste format that's easier to transport and use.
The system is designed to generate less environmental impact, with fewer materials, less energy consumption, and minimal residue. Its playful, music-inspired identity connects with youth culture, while its intuitive use invites a more conscious and personal ritual of fragrance.
By combining design, sustainability, and individuality, Play Perfume offers a modern alternative that turns everyday use into an act of care—for both self and planet.
Tutors
Alejandro Jimenez
