Paralelo Cero

MDP 24

Pentawards Bronze 2024 – H.02 Student Conceptual Work: Food. Paralelo Cero is a packaging concept that responds to the environmental impact of cacao production, focusing on regenerative agriculture, biodiversity, and ethical sourcing. Centered in Ecuador—home to one of the world’s oldest cacao varieties—the project combines storytelling and activism to promote responsible consumption.

The chocolate bars, filled with tropical fruits like tamarillo, pitaya, and naranjilla, are wrapped in minimalist, eco-conscious packaging that emphasizes purity, origin, and transparency. The design invites consumers to enjoy exceptional flavor while supporting forest regeneration and local communities, proving that packaging can inspire both taste and action.