Knickerbocker
This project revives the historic New York beer brand Knickerbocker, originally linked to Jacob Ruppert and the city's Dutch roots. The redesign updates its visual identity for modern shelves while preserving its legacy.
The new packaging features a clean, premium look across cans and bottles, emphasizing natural ingredients and historical references like the 1896 foundation date. With a focus on structure, heritage, and clarity, the brand speaks to adults aged 25–55 who value authenticity, tradition, and quality craft beer.
Tutors
Francesc Ribot
