Pas a pas
Collaboration between the Master's in Packaging Design & Illustration.
This wine packaging concept is based on La Cigarra y la Hormiga (The Ant and the Grasshopper), using the idea of balance between enjoyment, rest, and work. The design reflects the Mediterranean lifestyle and the rhythm of life in the Penedès region, known for its winemaking tradition.
The label structure evolves across three wine types—young, crianza, and reserva—mirroring the progression from spontaneity to maturity. The packaging visually represents each stage with playful yet elegant cues, inviting the consumer to enjoy life step by step (pas a pas), just as the wine matures.
Tutors
Paco Adín
Collaborators
Andrea Balam
Gabriela Acosta
