Fruité
Fruité is a juice brand concept that blends natural fruit juices with herbal tea infusions, targeting wellness-conscious millennials with a medium-high socioeconomic profile. The project emphasizes well-being, quality, and natural origin, conveyed through a soft, flowing visual identity that evokes fluidity, movement, and nature.
Three product variants offer specific benefits:
Boost: Passion fruit juice with guayusa tea
Relax: Cherry juice with oolong tea
Detox: Grapefruit juice with pu-erh tea
The design uses a minimalist and approachable aesthetic to reinforce the idea of wellness as a daily, accessible ritual.
Tutors
Pau Llavador
Alex Pirard
David Sagarzazu
