Tampax
This project proposes a bold and contemporary redesign of the Tampax brand and its tampon products. By introducing vibrant colors and expressive, daring imagery, it challenges traditional, clinical representations of menstrual products. The visual identity embraces openness and confidence, aiming to break taboos and foster empowerment.
The new design speaks to a more diverse and modern audience, highlighting inclusivity and body positivity. Packaging and communication are reimagined to feel more relatable, fresh, and aligned with current cultural values.
Tutors
Alberto Cienfuegos
