TO BE {Human(e) Context}:

Humans being human is the consequential threat to being a human. We, humans perceive ourselves to be at the centre of whatever eclectic body we choose to circle our lives around. We are overpowered and driven by our own ideologies that both dictate, absolve and destroy not just each other but the very context that inhabits us in the process. Therefore, to save us from well, us, we need to be a little more humane and a little less human when designing (assuming that design is the centrestone of all creation), hoping to create a livable world, not for just, well, humans, but for everything else in between (one inflated human ego to another deflated more-than-human intervention).

OR (The Project Bridge):

What happens when your beloved (object) tends to walk down the thinly veiled aisle of self-doubt where its life hangs in the balance; where one side means throwing it away and the other to give it away. How do you save them and let them continue on their path to redemption or perhaps, reincarnation?

Welcome, the Design Coefficient: the project acts as the bridge that extends beyond the death of an object, helping it transition into its second life. This project develops on the idea of being able to see the potential of the products that surround us. It acts as a visual interface to translate the meaning of one object on(in)to another and see how we can reimagine and rethink the ways of everyday objects and beyond.

NOT TO BE (‘Technical’ **Core):

Located at the intersection of transition design and design fiction, the project aims to expand on the idea of “the potential of design” – as a process, rather than a product, which is essentially a methodology driven by a product to help reimagine what a product means to its “user” by rearranging how we imagine design’s role in an alternate present. Unlike the traditional human landscape of design, where the original intention sits at the core, the project aims to re-consider and re-embrace how objects, systems, and ideas can change/evolve, and be interpreted in a number of ways, therefore, leaving a gap for a bridge to be created between what was, is, and could potentially be.

WHAT THE FUCK CAN IT BE

(or WHY THE FUCK should you GIVE A FUCK?):

In a world where we are surrounded by more waste than we can possibly dispose of, sometimes, The BIG Rs of the industry might need a precursor.