The Ad Profiler

Discover How Advertisers Profile You with a 10-Question Personality Test

One of the key elements of this project, The AdProfiler, demonstrates the power of data collection and targeted advertising. Participants took a 10-question personality test while a hidden camera captured their image. Within minutes, the machine gathered substantial data, including personality traits, age, gender, race, and dominant emotion, to create personalized ads using AI. This exhibit highlights how quickly and accurately advertisers can profile us, raising questions about our free will in consumer behavior.

Read the Room

“Read the Room” displays real-time data about the people in the room based on the previous personality test. The screen shows the collective mood, gender ratio, extroversion levels, and more, reflecting the room’s vibe through the lens of the survey data. This exhibit highlights the biases in data analytics and how businesses shape societal perceptions through their own interpretations. It emphasizes the power of data interpretation and how it influences our understanding of the environment and the people within it.

Aggressive Machine

The Aggressive Machine is an interactive exhibit that scans body language to assess whether individuals display aggressive behavior. This machine learning experience prompts reflection on how surveillance tools can misinterpret and judge human behavior. It raises important questions about privacy and the potential misuse of technology in society. By exploring how certain countries use surveillance to enhance public safety, this exhibit underscores the potential for misinterpretation and the implications of constant monitoring.