Master Beyond Branding is a forward-thinking program that seeks to explore new brand territories, analyze the current landscape of communication and study how brands, aesthetics and businesses are driving global change.
The final projects of the Master Beyond Branding redefine the role of brands in current times from three different viewpoints: by operating within the parameters of an existing brand, by establishing a newly created one, or by conducting a critical reflection on branding concepts.
Each student outlines a point of departure, strategic initiative, creative approach and visual representation to exemplify how the businesses around us can no longer afford to noisen our environments but instead are essential drivers of cultural, economical and environmental transformation.
Want to know more about this master?
