British Polo Gin
This packaging redesign of the British Polo Gin brand, addressing both the visual identity and the physical configuration of the product. The redesign includes an updated logo, a newly conceptualized bottle, and a secondary packaging to accompany the product.
The project is grounded in a storytelling approach that supports both the bottle’s form – inspired by a stirrup – and the graphic identity, which embraces a classic and refined aesthetic.
This formal reference reinforces the brand’s close connection to the world of polo while endowing the packaging with a unique and recognizable character. The special case has been designed to highlight this morphology and elevate the perceived value of the overall set, evoking the exclusivity and sophistication inherent to the polo universe.
Tutors
Asa Cook
Carmen Gonzalez Montarelo
Mar Sanchez-Morate Palop
Collaborators
Julieta Velasco
