A global reference in eCommerce and sales digitization, recognized with the EMEA WeQual Award, Patricia Amaro has transformed and continues to redefine how companies like Unilever, Reckitt, and Mars Wrigley do business. With impressive results like driving online sales up to 34% , 25% incremental growth and 3x profitability increase , she bridges the gap between short-term needs and emerging technologies. A trailblazing with a huge expertise in digital transformation, she has always been a bridge between future and present. A Stanford alumna pursuing a master's in Artificial Intelligence, she is acclaimed as a passionate, pioneering force in digital transformation.