The satire, a powerful tool for communication → Irony has been shown to be a strong way to create compelling scenes. It’s by following the codes of satire that PAY LATER depicts the story of two adolescents being brainwashed by a new mysterious trend.
CONCEPT
This critical fashion aims to raise awareness of everyone’s responsibility when it comes to fast fashion consumerism and it’s side effects.
We want to trigger attention and empower the viewer to let go of old buying habits and give a chance to sustainable and ethical consumption.